How Some Entrepreneurs use Search Engine Optimisation to grow their brand
Websites compete for attention and placement in the search engines, and entrepreneurs with the knowledge and experience to improve their website’s ranking through SEO will receive the benefits of increased traffic and visibility.
SEO is Crucial For Growth
The prospect of getting search engine ranking to Page 1 can be overwhelming. It’s time to turn the tables on SEO and use it to grow your brand without you stressing about it. It is important for entrepreneurs to get SEO done every single month in order to establish and maintain their online presence. More traffic and a higher ranking, this is what you need!
For new entrepreneurs, this can be challenging, particularly when they lack the patience, time, and experience to make it happen. However, a full SEO service to help you maintain a solid presence online.
So when a prospective customer goes looking for a service for their needs, your business needs to have a presence. If your search engine ranking is Page 1, you will be ahead of most all their competitors.
Keywords for your business
Prospective customers search keywords on search engines to find information about a business, service, or product. With a high search ranking for as many keywords as possible, your business will be at its maximum potential from a marketing perspective. A very simple solution to ranking involves the use of backlinks helps to increase the profile of your website.
What are backlinks?
Backlinks are links that are directed towards your website. The number of backlinks is an indication of the popularity or importance of your website. Backlinks are important for SEO because, search engines give more credit to websites that have more quality backlinks, considering those websites more relevant than others. Websites with higher quality backlinks will quickly be ranked higher than sites with backlinks not related to the website.
Search Engine Case Study
Google considers website content when determining the quality of a link. When backlinks to a website come from other websites and those websites have content related to your website these backlinks are considered more relevant to your website. If Backlinks are found on websites with unrelated content, they are less relevant and site rankings are penalised for this. Make sure the most relevant backlinks ranks your website to top pages on search engines.
What happens when you apply SEO to your website?
Look at it like this, your prospective customers search keywords or key sentences on search engines to find information about a business such as yours. If you have a high search ranking for as many Keywords as possible, your business will be at its maximum potential from a marketing perspective. This is what you can aim to do for your business.
How can Backlinks help my online business?
Backlinks are links that are directed towards your website. The number of backlinks is an indication of the popularity or importance of your website. Backlinks are important for SEO because search engines give more credit to websites that have a good number of quality Backlinks, considering those websites more relevant than others. When Google calculates the relevance of a site to a keyword, they consider the number of quality backlinks to that site.
So you should not be satisfied with just getting backlinks to your website!
It is the quality of the backlink that matters.
Search engines consider your website content when determining the quality of a link. When Backlinks to your website come from other websites and those websites have content related to your website these backlinks are considered more relevant to your site. If Backlinks are found on websites with unrelated content, they are considered less relevant. The higher the relevance of backlinks, the greater their quality.
How do some entrepreneurs use SEO to stay ahead of the competition?
It depends on what stage of SEO they are already implementing if some part of SEO or new to SEO. For example:
- On-site Analysis
- Usability Analysis
- Keyword Research
- Google Analytics Setup
- Keywords Optimised
- Robots.txt and Sitemap.xml Creation
- Internal Links Optimisation
- Meta Tag Title and Description Optimisation
- Alt Tag and Content Optimisation
- Monthly Reporting
- Install Blog and Blog Article Writing
- Social Media Activity
- Major Directory Submissions
This is also crucial because if you get unqualified traffic to your website, the browser won’t want to be there on your website in the first place. That said, you may need multiple months to spin and flip your content and keywords required to keep your website up there in a competitive niche.
As an entrepreneur, it is better to take SEO off your to-do list and find someone to do it for you so you can focus on growing your business. You will then be converting on the targeted traffic and enquires created by having a higher search ranking on all search engines.